BLOG 9: Lenovo and Xiaomi, Start Your Photocopiers
What do you want to be a pioneer or an imitator? It is pretty evident that Apple shapes the trends in the technology market; in fact, it is very common that some companies such as Samsung have some legal issues with Apple related with patents. However, some companies really confuse me when they based their whole product line on Apple products. What does it mean? What kind of messages are they communicating to the prospective buyers?
Some Asiatic companies have copied in a shameless way; for example, Lenovo and Xiaomi have launched apparently almost exactly the same products. The fact that they have used almost exactly the same banners and images for their marketing campaigns only makes more evident their lack of innovation and business ethics.
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